If you are crazy enough to work on the entire dictionary of a specific language, and group words according to which sounds they have, and what pieces of meaning they share, see what happens! Suddenly all sounds carry certain meanings, and if you replace them, the meaning changes! I bet you never noticed it before. And it’s not just a “mere coincidence” when thousands of words, and their corresponding sounds show the same patterns.

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References:

– Margaret Magnus, “Gods of the Word: Archetypes in the Consonants” (1999)
– Margaret Magnus’ website
– Her dissertation
– Also in this series: Sounds and Meaning: Part 1 – Introduction